Project : The Resistance
The Resistance is an 8 episode web series that Starz Digital Media co-produced in conjunction with Aaron Lam and Eric Ro of Northern Five Entertainment. Originally the series was digitally distributed to Playstation, XBox, iTunes and Dailymotion, and became the first series created specifically for the web to air on television, when it premiered on SyFy Network in October of 2010.
Being that the Resistance was specifically produced for a life online, massive digital distribution and marketing was integral to the success of the series and allowed for it to eventually be moved to SyFy. Visual consistency across online video platforms, the Resistance website, social media and email marketing was imperative, and once the Resistance was aired, SyFy furthered awareness of the series while capitalizing on the brand recognition that had already been developed.