David Rand

Bringing things to life in the world of tech & visual arts.

I am a Creative Director & Multimedia Designer from New York who has worked in the industry for 19+ years, gaining experience in all forms of traditional and new media. With a Renaissance approach to life and a focus in: Creative Direction, Design, Branding, Print & Media Production, Web & Mobile Design, Video, Animation, UI/UX... the list goes on. In an industry that constantly changes, it is imperative to remain relevant in my work and technical knowledge, and I savor every new challenge and obstacle that comes my way.

David Rand.

Project : The Resistance

The Resistance is an 8 episode web series that Starz Digital Media co-produced in conjunction with Aaron Lam and Eric Ro of Northern Five Entertainment. Originally the series was digitally distributed to Playstation, XBox, iTunes and Dailymotion, and became the first series created specifically for the web to air on television, when it premiered on SyFy Network in October of 2010.

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Being that the Resistance was specifically produced for a life online, massive digital distribution and marketing was integral to the success of the series and allowed for it to eventually be moved to SyFy. Visual consistency across online video platforms, the Resistance website, social media and email marketing was imperative, and once the Resistance was aired, SyFy furthered awareness of the series while capitalizing on the brand recognition that had already been developed.